RevPlus

Sales & Marketing Planning Support

Committing an action plan to paper is an important step towards a successful outcome, we’ll help you to come up with an achievable but progressive plan.

Sectors

Understanding how each market sector can be identified and business developed is crucial and continues to be a key part of the support we provide to hoteliers. Advice is given with a focus on how to procure more profitable business. Areas of key interest can include:

Corporate

Local and regional corporate clients or even national and international accounts all require identification and factors such as volume, length of stay and day of week understood before entering into negotiations. Perhaps it’s a case of local construction developments that are bringing clients to the area or that the hotel needs to target transient travellers. We can offer support and advise on how to grow all of these segments.

Leisure

Are you targeting couples, are they empty nesters or young activity seekers? Whatever the segment we’ll help identify and support your approach and marketing activity. Maybe it’s the family market you’re after, whichever target segments are appropriate we’ll provide a structured plan with practical activities to grow your market share.

Group

Special interest groups, associations, tours and many other opportunities are potentially available to you when it may be appropriate to benefit from group business.

Meetings & Events

An increasingly challenging area of hotel business given reducing numbers and restrictions in many areas. Planning and communication is vital and we’re here to support and advise you on how to develop these revenue streams.

Agency

Do you engage with the agency market, access and provide RFPs? Do you know who to contact, or are you getting a fair or better than average market share for your location? If you are branded do you work with or ask the right questions of your brand partner. There are multiple areas of development and complexities we’ll help with.

Food & Beverage

Is your spend per resident or generally per head increasing? Is there an opportunity to grow local restaurant and bar trade? As before there are many considerations, possible approaches and techniques we can discuss and support you in implementing.

Sales and Marketing Activity

After many years of involvement in hotel sales and marketing we are aware of the importance of providing value through practical and income generating activities. We can assist in many ways, including but not limited to.

Target Markets

Helping to identify both the right markets and the right market mix to optimise performance

Sales and Marketing Plan

Help with creating a sales & marketing plan that is used as a live document to aid achieving the budget

Implementation

Support the implementation of the S & M plan through agreed action points, timelines and responsibilities

Marketing Campaigns

Assistance with formulating and executing marketing campaigns that are focused and results orientated

Packages & Promotions

Aid the identification and creation of packages and promotions that help increase profitability

Process

Review of sales processes for each area (rooms, meetings and events etc) and support with identified opportunities

Systems Integrations

Hotel systems integration can be a difficult area to manage. There are many solutions available to hoteliers but how do you know if they are going to have the real impact you require? Will they provide the return on investment and how impartial is the advice you are receiving?

As part of our service we can review systems for you, provide impartial feedback and also suggest solutions that we know will work within your IT stack where required. Some of the areas we have experience in advising upon, include but is not limited to.

Property management Systems

Booking Engines

EPoS

Global Distribution Systems including Consortia

Channel Managers

Customer Relationship Management (CRM)