Social media has become a mainstream channel of communication with current and potential customers:
Maximising opportunities
Speak to your followers directly with a tone that is appropriate to them and fits with your brand in a structured and organised manner, without missing opportunities as they arise.
Target the correct audience
Build followers through interest and knowledge providing the opportunity to sell when it’s appropriate.
Activity analysis
Use analytics to understand what works and what doesn’t to maximise investment.
Utilise platforms as appropriate for your audience